IAB Data Analytics Roundtable


A bulletproof digital strategy isn’t just about marketing anymore. Online advertising is fast becoming a major business
focus of SEA’s agencies, brands, publishers, platforms and government bodies. Since 2010, the Interactive Advertising
Bureau Singapore (IAB SG) has been actively boosting the profile, positive perception, and growth of the digital
advertising throughout the region.
The IAB Singapore is a not for profit association that represents the online advertising industry in SEA. IAB Members and
The Board comprise of publishers, platforms, ad tech vendors and media agencies operating in the region.
As a connected network, we truly represent the evolving online ecosystem in this region and offer world-class expertise
to position Singapore as the digital business hub of SEA. Our vision is to be the primary resource to grow investment in
digital advertising.

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